Where Smart Architects And Designers Learn How To Win Better Projects

Learn more about our proven 9 step system that allows you to find and define a quantum leap in value, for specific high value clients, in a way that makes your fees and competition irrelevant.

Register for the Free Masterclass

⭐⭐⭐⭐⭐ Trusted by over 4,322 architects

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Success in architecture doesn't happen by chance

It's the result of specific actions and proven strategies.  In fact, building a successful architecture career requires more than just design skills. That's why we developed a comprehensive approach to help architects achieve their goals.

Learn More About Our Methodology

Richard Petrie
Co-founder @ Architect Marketing Institute

What you'll learn

We teach everything you need to know to attract, acquire, and maintain the best architecture clients, so you can make more of the projects you deserve and ultimately bring your architecture firm to the next level. Our programs cover a range of topics, including...

Client Attraction

Attract more opportunities for your firm and win more of the projects you really want

  • Define your ideal client and target audience
  • Create a strong and distinctive brand
  • Leverage the right marketing channels
  • Expand your reputation

Selling

Close more deals and sell with confidence your next architecture project

  • Develop a sales process that works
  • Learn how to effectively communicate your value
  • Develop the skills to negotiate confidently
  • Drive revenue and grow your architecture firm

Networking

Build strong relationships with the right peers, professionals and companies

  • Identify the right networking opportunities
  • Learn to network effectively
  • Generate referrals and new business opportunities
  • Grow your business through relationships

Mindset Development

Develop a success mindset for your architecture and design firm

  • Identify limiting beliefs that may be holding you back
  • Overcome obstacles and take action
  • Cultivate a positive and resilient mindset
  • Start thinking like a successful entrepreneur

Register for the Free Masterclass

Click Here to Register

Over 1,000 Architects Trust Our Programs

Peter Twohy
2e Architects Towson
Maryland

“I'm paced to earn 35% more money this year. My billings for the first two months are up 175% from last year. The reason is - I've been closing projects. I've sent out 9 proposals from mid-December to mid-February … 7 have signed up.”

Jane Frederick, FAIA
2020 President of the AIA
Former AMI Mastermind Member
Beaufort, South Carolina

"We've had about a 75% success rate in signing potential clients who have first received our Shock and Awe Box. We also raised our fees as instructed by Richard...and that was actually pretty easy."

Erik Mikiten
Mikiten Architecture
Berkeley, California

“We got a project recently that's a $400,000 remodel, and then another one last week that's a new winery. I've never done a winery before, but these people were so confident about my process and my structure that I had to offer them, that I got both of these projects with just a half-hour phone consultation and a presentation of my system. It's incredibly exciting to have new types of work coming in the door like that.”

Jennifer Kretschmer, AIA
J. Kretschmer Architect
Los Gatos, California

"I admit, it was really scary for me to raise my fees. I was doubting my ability to convince other people that I was worth it. That worry didn't last very long. I began seeing results … within a few weeks. Within just 6 short months, I had raised my revenue for my [architecture firm] about 50%. So I had to get new talents (staff) to help me fulfill my commitments to my clients."

Watch Our Success Stories

Our Team

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Eric Bobrow

Co-Founder, CTO

Eric Bobrow is the world's foremost internet marketing strategist for architects. He has helped hundreds of architects grow their businesses including a UK firm who was able to add an extra $500,000 in billings directly as a result of his consulting work on their online marketing strategy.

He's worked with architects for the past 34 years helping them use systems and tools to streamline and grow their practices. His personal YouTube channel has over 5,000,000 views and more than 40,000 subscribers.

Richard Petrie

Co-Founder, Chief Coach

Richard Petrie is the world's leading architect marketing coach. He has a degree in marketing from University of Canterbury in New Zealand. Formerly he was a professional athlete for the New Zealand national cricket team where he competed at the highest levels of athletic competition around the world.

He brings that same high performance mindset to marketing for his clients that include hundreds of architects around the world. He's the author of the book, "What To Do When Your Marketing Sucks" and he's consulted with business leaders and dignitaries around the world.

Sue Asinas

Director of Client Services

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Sienna Mae Heath

Writer, Editor, Social Media

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"Proven Frameworks...
Not "Flash In The Pan"

The Architect Marketing Flowchart is the strategic foundation of everything we do here at Architect Marketing Institute. It’s the master template upon which every other marketing discipline and tactic is built.

The flowchart stands out among the crowd because it gives you a step-by-step process for attracting, converting, and keeping your best clients and projects. No gurus, no hacks, and no tricks… if you want to improve your marketing and advance your architectural business, you need to understand the Architect Marketing Flowchart.

Want to learn more? Download our free Architect Marketing Flowchart document to discover the secrets to attract more clients and projects for your architecture business.

Download the Flowchart

Blog

Check out our most viewed articles about Architecture Firm Marketing

Unlocking the Competitive Advantage of Small Architecture Firms

Marketing

In the high-stakes world of architecture, bigger isn't always better. Richard Petrie, co-founder of the Architect

Read More

"Where Do I Promote My Architecture Firm?"

"If I charged a dollar every time somebody asked me 'Where are the best places to promote my architecture firm?' I'd be a much richer man."

Richard Petrie - Co-founder of the Architect Marketing Institute says...

But now, with this resource, you can access the same information for free. Do you want to discover the most effective ways to attract high-paying clients and boost your business?

"Top 10 Places To Promote Your Firm To Win Dream Projects" contains insider tips and tricks from industry experts on where to promote your firm for maximum exposure and success.

Download the Flowchart

Frequently Asked Questions

What is the Architect Marketing Institute, and what services do you offer for architects?

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How can the Architect Marketing Institute help me grow my architecture business?

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Can the Architect Marketing Institute help me attract high-paying clients and win more projects?

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Do you offer personalized consulting and coaching services for architects?

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Can you provide examples of how you've helped other architecture firms achieve success?

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Is there a cost to access the resources and services offered by the Architect Marketing Institute?

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I'm interested in getting coached by the Architect Marketing Institute team. Where should I start?

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TIME TO TAKE ACTION

Ready To Step Up
Your Game? 

Book a Gameplan call with Sue Asinas, head of our client success team and learn about getting fast track coaching with us. 

When it comes to winning dream projects
… you don’t get what you deserve,
you get what your marketing deserves.

To win better projects, you need a competitive advantage. Book a call to talk with Sue and work out your best options.

Book Your Gameplan Call

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