How to Beat Overwhelm (Part 2 Vs. Procrastination)
Procrastination is just the time between actions. So the obvious answer is to shorten the time between actions. But the question
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About the author
Richard Petrie
Richard Petrie is the world's leading architect marketer.
Pick One Thing and Get it Done (Part 1 Vs. Procrastination)
A procrastinating architect wrote to me the other day: ‘I have so many things to do, not real projects yet, but lots of
Continue reading >The Secret Toolkit for Positioning Your Architecture Firm
As an architect you need to be seen as “special.” The process of appearing as special and as “the best”
Continue reading >How to give clients a remarkable experience they’ll talk about for years
How many architects choreograph a remarkable client experience so good that it is worthy of retelling at a dinner party?...
Continue reading >4 Ways to Make Yourself Into an Architect Celebrity
Peter Marino does not create the design, he IS the design.
Continue reading >The #1 Factor of a Successful Architect’s Niche
Explore the power of lead generation for architects. In any market, there are small pockets where people will pay exponentially
Continue reading >How to Set Up a Trojan Horse Architecture Niche Service
By the time the client wants a designer, it's often too late to compete for their business. You need to be in the door earlier.
Continue reading >‘It’s all we do’: The case for the niche
Learn the benefits of segmenting and find the best way for you to market your architecture firm's niche(s).
Continue reading >Specializing in multiple niches?
“What do you think about specializing in more than one area?”-Architect Erick Mikiten, Berkeley, California
Continue reading >Becoming The ‘Jeet Kune Do’ of Design (Part 3)
A Star is Born There is no easy way to say this to an introverted architect but … … we are going to make you a star. Why?
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