Build a Great Reputation (Lessons from Mexico, Part 5)
To build a great reputation for your architecture firm, first you've got to climb.
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About the author
Richard Petrie
Richard Petrie is the world's leading architect marketer.
Climb Your Pyramid to the Sun (Lessons from Mexico, Part 4)
Attract the best clients for your architecture firm, clients for whom money is not the #1 concern.
Continue reading >Your Reputation Precedes You (Lessons from Mexico, Part 3)
Marketing for architects involves positioning yourself at the top of the power pyramid. It matters because, often, your reputation
Continue reading >Bring Home the Bacon (Lessons from Mexico, Part 2)
How do you explain the design process to clients? It's like translating a foreign language. Here's another lesson my wife
Continue reading >Overcome Client Objections with Frequently Asked Questions (Lessons from Mexico, Part 1)
During my travels in Mexico, I realized another way to overcome client objections with Frequently Asked Questions. I shouldn’t
Continue reading >Positioning Candy as a Healthy Snack
Ah, candy. Lollipops, tootsie rolls and peanut butter cups. In the U.S., kids get all they can grab at Halloween. Trick or
Continue reading >The Fastest Marketing Blog You’ll Ever Read
The world loves speed. That’s perfect for a marketing blog because usually the differentiators are either better, faster,
Continue reading >Stop Making Other People Rich
As you know … not all actions give us the same return on our investment. Marketing beats almost anything else if you are
Continue reading >This Time, Let’s Keep Score
Why your clients need you … and your Needs and Options Review for architectural projects. Did you ever play the game
Continue reading >How Steve Jobs Hooked Us
A genius named Steve Jobs changed the world on June 29, 2007. Wearing his characteristic black turtleneck, blue jeans, and
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