CRM for Architects: Win Higher-Value Clients & Bigger Fees
A CRM for architects is how you nurture high-value clients, follow up on time, and stop losing leads. Build a predictable
Continue reading >All posts in "Sales"
Shanghai Secrets: How M&M’s Taught Me to 10X Your Design Fees (Part 1)
Let me tell you about the day I got schooled in premium pricing…by a bag of M&M’s.
Continue reading >7 Steps to Create a Unique Selling Proposition
“Why should I hire you over all other options, including the option of doing nothing?” Answer with a Unique Selling
Continue reading >When a client asks why your fees are higher than other architects…
Turn the question around: ‘Are you after the cheapest architect or the best value from your architect, given that the
Continue reading >Simple 3 Step Method to Justify Your Design Fees
Do people question your design fees? This formula gives you 3 simple steps that show your value to potential clients.
Continue reading >‘People buy on emotion and justify with logic’
Struggling to communicate your value? Learn how to feel heard and appreciated by your clients.
Continue reading >‘This won’t work for me!’
Cathi was wrong. You CAN be paid to provide a valuable service even when others provide free advice.
Continue reading >The Four Gears of Persuasion
Do you sell sustainable design or any other type of service goes above and beyond?
Continue reading >Bad Hair Lady’s ‘Rules Of The Road’ (Part 2)
Before the contract, practice tough love. Get your client to sign your “Rules of the Road.”
Continue reading >Bad Hair Lady’s ‘Rules Of The Road’ (Part 1)
Do you bring out the contract and close the deal? Not yet. You're missing out on the part that will make YOUR life easier.
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