Who Controls Your Sales Process?
Do you follow the client’s process, or get your client to follow your process?
Continue reading >Tag Archives for " architect positioning "
Time to ‘Architect Your Life’: Set Business Goals for the New Year
Drifting? You don’t have a goal. All of this effort feels like more work to you but for no reward.
Continue reading >Build a Great Reputation (Lessons from Mexico, Part 5)
To build a great reputation for your architecture firm, first you've got to climb.
Continue reading >Climb Your Pyramid to the Sun (Lessons from Mexico, Part 4)
Attract the best clients for your architecture firm, clients for whom money is not the #1 concern.
Continue reading >Your Reputation Precedes You (Lessons from Mexico, Part 3)
Marketing for architects involves positioning yourself at the top of the power pyramid. It matters because, often, your reputation
Continue reading >Positioning Candy as a Healthy Snack
Ah, candy. Lollipops, tootsie rolls and peanut butter cups. In the U.S., kids get all they can grab at Halloween. Trick or
Continue reading >How Steve Jobs Hooked Us
A genius named Steve Jobs changed the world on June 29, 2007. Wearing his characteristic black turtleneck, blue jeans, and
Continue reading >The Power of a Niche for Architects
Helen Butcher has found her niche, and shows us the power of a niche for architects and other professionals who want to make
Continue reading >How Architects Can Be Creative in Marketing
iWatch is cool. What’s more, Apple has done something that architects need to do … inspiration for how architects
Continue reading >Why Should I Hire You? (How to Answer This Critical Question)
If you want to drive a better car then you need a fast clear persuasive answer to this question … ‘Why you?’ Behind
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