How to Create Marketing Videos for Your Architecture Firm Website

  Has your marketing stalled? There's a common reason why and I'm going to put it out there. Being a perfectionist is

Find Your Fish, Ideal Clients in Architecture

  Today I’m coming from the Hamptons … where the Kennedys used to come for their weekends. Rich New Yorkers still

How To Create A Monkey’s Fist in 10 Minutes (Or Less)

Using the Monkey's Fist strategy isn't difficult and it's a crucial step in lead generation. Watch architect Enoch Sears

Are you guilty of this mistake?

A successful architect always has two sales to make. Asking the client to sign a contract and pay your fees is actually

Colorado Architect Reveals Winning Ways

In this 12-minute mini-interview, Richard speaks with Colorado architect Zeke Freeman on how he's winning projects using

Follow The Leader

Ever lost a project you should have won? You have?! Frustrating and incredibly expensive isn’t it. As a sales doctor I

Client Mind Control

“Either the client follows your process for buying or you end up following their process for not buying.” This

The Power Pyramid

You are about to learn a law of human nature that is easy to understand but only a few ever apply. Once you tap into this

Becoming A Specialist In Your Market

Whoever Tells The Best Story Wins

People understand the value of cable TV, so education is not required, but an architect's advice is another story. Until