Why We Are Different: Great Example of Return on Design
Learn how to justify the way you work with a clear visual. Drive your point home.
Continue reading >Tag Archives for " sales "
Pitching Design To An LCC Client
Architects who sell an LCC report land contracts more than 90% of the time.
Continue reading >Stop Making Other People Rich
As you know … not all actions give us the same return on our investment. Marketing beats almost anything else if you are
Continue reading >The Little Black Book (Tales From Archville, Chapter 3)
Where is the greatest location in the world for architects? It's right here – Sunshine Island. As the architect walked
Continue reading >Are you guilty of this mistake?
A successful architect always has two sales to make. Asking the client to sign a contract and pay your fees is actually
Continue reading >The Problemator
Successful architects I've met – people like Art Gensler, Richard Meier, Thom Mayne, Frank Harmon and Art Dyson –
Continue reading >Colorado Architect Reveals Winning Ways
In this 12-minute mini-interview, Richard speaks with Colorado architect Zeke Freeman on how he's winning projects using
Continue reading >Follow The Leader
Ever lost a project you should have won? You have?! Frustrating and incredibly expensive isn’t it. As a sales doctor I
Continue reading >Client Mind Control
“Either the client follows your process for buying or you end up following their process for not buying.” This
Continue reading >The Power Pyramid
You are about to learn a law of human nature that is easy to understand but only a few ever apply. Once you tap into this
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