Extraordinary Results Without Extraordinary Effort: The 80/20 Principle
We like success to be as easy as possible. Let me share with you a principle that I try to use every day. The goal is to
Continue reading >Tag Archives for " selling "
Are You Speaking Your Client’s Language?
Has a prospective client ever hired someone else even though you did all the work and by all logic, you’re the best firm
Continue reading >How To Win Trust And Influence People
How important is trust to your chances of winning your next project? Princeton psychologists Janine Willis & Alexander
Continue reading >A Smashingly Effective Alternative To The ‘Free Consultation’
The marketing approach we teach here on Architects Marketing of providing educational material is very good at generating
Continue reading >Client Training…Whose Job Is It Anyway?
So much of the client relationship depends on how you set the expectations. In this brief, 10-minute video you'll discover
Continue reading >Should Architects Specialize…Or Not?
Should architects specialize…or not? Today architect marketing coach Richard Petrie talks about specialization. Watch
Continue reading >#4: What They Need vs. What They Want
In this episode we talk about the language of marketing, and the difference between marketing and selling what your clients
Continue reading >Climbing The Power Pyramid
In this video Richard Petrie shows how to avoid being seen in your market as “just another architect”. He reveals
Continue reading >#3: The Mindset Of Marketing For Architects
In this episode of the Architect Marketing Show, we discuss the mindset of marketing for architects. Audio version: Watch
Continue reading >#2: The Architect Marketing System That Works
What are the benefits of a marketing system that works? Today we find out by talking to two successful architects
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