How to Stand Out, Attract and Win More Architecture Projects
by Applying Pareto’s 80-20 Principle to Your Marketing Strategies
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In this free, 90 minute online training event Richard Petrie will reveal a psychologically potent framework that enables architects around the world to differentiate their firms.

Learn how a 113 year old discovery by an Italian economist can be used to win design projects, This discovery is used by some of the smartest marketers on the planet and now by a few architects to work smarter not harder.
You'll discover... 
  • How to apply​ the 80-20 Pareto Principle to marketing. With this amazing principle you can get extraordinary results without extraordinary effort or expense. This is the most powerful productivity tool first discovered in 1906 and works like a magic wand when applied to selling design services. 
  • An easy to implement tool that will enable you  to get the name, address and phone number of potential clients who are planning upcoming projects in your area. You'll attract clients seeking out an architect, rather than always having to chase after projects.
  • How to get qualified prospects to book an initial meeting by offering a proprietary service they cannot get from any other architect. Imagine every week receiving 1-2 new meeting booking requests from clients you have never spoken to before!
  • Exactly what to say to get paid for pre-design advice (rather than giving it away in hopes of winning the project). You will receive real examples and exact scripts to use to flip the power, take control and start getting paid (and respected) for pre design advice, much like a doctor doing a diagnosis prior to an operation.
These methods are actually working right now for designers around the world.

Richard will explain the psychology and show you real life examples from architects who have established themselves as authorities in their markets by applying this powerful framework to their marketing messages.
FREE ONLINE ARCHITECT MARKETING MASTERCLASS
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This Webinar is Approved for CEU

Attendees are eligible to receive 1 LU/CPD
PRESENTED BY

Richard Petrie

Co-founder of the Architect Marketing Institute. Richard has trained over 500 architecture and design firms since AMI began in 2013, and is considered by many as the world's leading architect marketing coach.

Course Details

AIA Course Number: AMI005L
Delivery Method: Live
Program Approval Expiration Date:
Prerequisites: None
Program Level: Beginner
Advance Learner Preparation: None

Program Title: How to Apply Pareto’s 80-20 Principle to Marketing Messages to Stand Out, Attract and Win Design Projects

Program Description: This psychologically potent framework enables architects around the world to differentiate their firms. Features real life examples from architects who are becoming recognized as authorities in their markets when they apply three powerful messaging tools.
Learning Objectives:
  • How to apply the 80-20 Pareto principle to marketing.
  • ​Learn how to get the name, address and phone number of potential clients who are planning upcoming projects in your area.
  • How to get qualified prospects to book an initial meeting by offering a proprietary service they cannot get from any other architect.
  • ​Learn exactly what to say to get paid for pre-design advice (rather than giving it away in hopes of winning the project).
AIA CES Provider statement

Architects Marketing is a registered provider of AIA-approved continuing education under Provider Number 40119272

All registered AIA CES Providers must comply with the AIA Standards for Continuing Education Programs. Any questions or concerns about this provider or this learning program may be sent to AIA CES (cessupport@aia.org or (800) AIA 3837, Option 3).

This learning program is registered with AIA CES for continuing professional education.

As such, it does not include content that may be deemed or construed to be an approval or endorsement by the AIA of any material of construction or any method or manner of handling, using, distributing, or dealing in any material or product.

AIA continuing education credit has been reviewed and approved by AIA CES. Learners must complete the entire learning program to receive continuing education credit. AIA continuing education Learning Units earned upon completion of this course will be reported to AIA CES for AIA members. Certificates of Completion for both AIA members and non-AIA members are available upon request.
Complaint Resolution Policy: For any complaints about this continuing education program, please write to support@archmarketing.org .
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