Architects & Designers:
Learn How To Win Better Projects with Higher Fees

Last summer, I finally signed up for the Architect Marketing training. ... I eagerly devoured the 12 marketing lessons. What I learned from the AMI training was completely different than approaches from the earlier PR in marketing companies. My first success was with a potential [client] who couldn't get another architect in town to call him back. Our LCC was to go and look at a piece of property he was considering buying. We charged $400 for the site visit and that turned into a $175,000 fee for his new house - not bad!

We’ve had about a 75% success rate in signing potential clients who have first received our Shock and Awe Box. ... We also raised our fees as instructed by Richard...and that was actually pretty easy. The area where I’m seeing the most potential growth is with the Sunshine Island App and Circle of Love. … Now, when our monthly Circle of Love emails go out, there are several potentials who always email me back. I expect when they’re ready to build they’ll call us first.

I'm paced to earn 35% more money this year. My billings for the first two months are up 175% from last year. The reason is - I've been closing projects. I've sent out 9 proposals from mid-December to mid-February … 7 have signed up.

Now I think of marketing as educating, and I feel empowered. I'm attracting the right kind of clients. My website educates. … and the proposals I've been sending out are to my ideal clients. When people come into my office and talk to me … I use the FAB method of speaking to them. My preparation makes me confident. Speaking the language of the buyer ... I make sure [my architect clients] understand the value of what I'll bring to them ... The combination of my confidence and their comprehension is a phenomenal close rate … Take the best thing, not the first thing.

I’m standing in front of what is perhaps the most visible sign of my success. This is my office that I bought last year with the increased revenue from my business … I spent that year networking my ass off. I went to referral groups and Chamber of Commerce meetings. I went to coffee groups and I went to ladies groups and it was all in vain. Then, I joined Architect Marketing and started working with Richard, Enoch and Eric, developing strategies on how to get clients.

Financially, we’re looking upwards of 50% profit ... It’s just where we want to be. It’s enabled us to do a lot of things, including come to this great Architect Business Development Summit. We’ve always wanted to come to New York. Getting our time back has been great. I’m able to manage our time ... I’m booking people in advance. AMI has accelerated our journey … I encourage any of you who have any doubts at the moment ... take action, do it today, do it now.