Our mission

The mission of the Architect Marketing Institute is to enable motivated architects to find freedom and fulfillment through exceptional projects and exceptional income.

Eric Bobrow CHAIRMAN


The Architect Marketing Institute is the leading provider of marketing training and resources for architects.

The Architect Marketing Institute is a consulting firm focused on helping architects win better projects through effective marketing.

Seeing a lack of information on marketing and business development best practices for small firm architects, leading ArchiCAD and web expert Eric Bobrow, architect marketing coach Richard Petrie and architect Enoch Bartlett Sears, AIA founded the Architect Marketing Institute in 2016.

Individually, these 3 have accumulated years worth of experience and knowledge in the best business development and marketing practices that work for selling professional, high-value services.

They came together in 2014 to form the Architect Marketing Academy, a marketing and business development training program for small architecture firm principals, partners, and solo practitioners.

Building upon the success of the Academy, having coached many architects to achieve business and financial success, the Architect Marketing Institute was formed to bring these tools and resources to more architects from around the world. 

Architect Marketing Institute - 109 E. 17th St. Suite #5651, Cheyenne WY 82001

free trainings

The Architect Marketing Institute runs monthly, free AIA-approved trainings on marketing, business development, relationship building, giving persuasive presentations, client attraction and more.

To register for our next free online training, visit archmarketing.org/webinar


Eric Bobrow

Eric Bobrow is one of the world's foremost internet marketing strategists for architects. He has helped hundreds of architects grow their businesses including a UK firm who was able to add an extra $500,000 in billings directly as a result of his consulting work on their online marketing strategy.

He's worked with architects for more than 30 years helping them use systems and tools to streamline and grow their practices. His YouTube channel has over 5,000,000 views and more than 40,000 subscribers.

Eric Bobrow graduated with a degree in Computer Science from the University of California, Berkeley.

Richard Petrie
Chief Executive Officer

Richard Petrie is the world's leading architect marketing coach. He has a degree in marketing from University of Canterbury in New Zealand. Formerly he was a professional athlete for the New Zealand national cricket team where he competed at the highest levels of athletic competition around the world.

He brings that same high performance mindset to marketing for his clients that include hundreds of architects around the world. He's the author of the book, "What To Do When Your Marketing Sucks" and he's consulted with business leaders and dignitaries around the world.

He's helped grow dozens of small and medium sized businesses with his powerful marketing systems, including his first architect client who tripled her new architecture practice year over year.

architect success stories

My frustration is gone ... I haven't felt like this since I first started by firm. This is a great thing!

Erick Mikiten AIA, LEED AP
Mikiten Architecture, Berkeley, California USA

I'm standing in front of what is perhaps the most visible sign of my success. This is my office that I bought last year with the increased revenue from my business.

Rachel Burton AIA, OAA, LEED AP BD+C
Swallowtail Architecture, Summerville, South Carolina USA

Having a systematized approach to marketing allows others in our firm to be more efficient and access a system that has depth to it ... so we are actually planning ahead.

Christopher Doktor AIA, LEED AP
OLSON LEWIS + Architects, Manchester, Massachusetts USA

Now ... I'm earning money, and that's fantastic. Thank you!

Co Govers Arquitecta Colegiada
ZEST Architecture, Barcelona, Spain

Now I need more staff, I don't need any more work ... I'm even working for other architects, designing their houses. That's how bad it's got!

Darryl MacKenzie
Fixed Abode Ltd., Aukland, New Zealand

Before we were doing any project that came through the door ... Now we are very selective about which clients we pick. Everyone is happier.

Peter Twohy, Architect
2e Architects, Baltimore, Maryland USA

Get the Architect Marketing Flowchart - FREE

Discover what you can do to set up a marketing 'system' for your practice with this step-by-step flowchart.