Do This Sooner Rather Than Later
Remember when we were in Chicago? Snow in spring is pretty common there, but not for me the kiwi. Snow's beautiful, and not
Continue reading >What Little Thing Makes a Big Difference in Client Relationships?
You could be missing an important detail in client relationships, and it's probably on your desk right now. You’re architects.
Continue reading >Lessons from France, Part 3: The Niche Can Set You Free
Architects ask me: Should I specialize? It feels risky to only do one thing. Any great reward requires risk. If you worry
Continue reading >Lessons from France, Part 2: Do the Right Things in the Right Places
Think about this for a second. Are you doing the right things in the right places? If not, you have not found your niche
Continue reading >Lessons from France, Part 1: Sell Like a Church
My family and I are calling France home for 3 months. You know, that little cheese eating place a long way away from many
Continue reading >How to Make Money in Architecture (Fast)
Architects are asking the wrong question. Too few ask me during our coaching calls: “What can I do to get the fastest
Continue reading >Don’t Leave the Architecture Profession Until You Try This
We are about to go up the steepest street in the world. No, it’s not in San Francisco. The trophy goes to my native New
Continue reading >What made Frank Lloyd Wright Famous?
I can’t stop thinking about the Frank Lloyd Wright Home and Studio outside Chicago. As a non-architect, of course I’ve
Continue reading >The #1 FAQ Only Architect Marketers Can Answer
I’m amazed how far some architects are willing to go. Take Kahina Ferreira, for example. He traveled from Angola to Brazil
Continue reading >Superstar Lesson #3: Impress Your Client Upon Arrival
Coming to you from Frank Lloyd Wright’s office and house with a second question for our very own Kahina Ferreira: What
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