Blog - Architect Marketing Institute

Watch this video on YouTubeMy friend found out just before Christmas that his cancer is getting worse … and he has

The 5 Ways to Qualify a Client

Any client you agree to entertain in the pre-design stage needs to meet these 5 criteria. If you fail to qualify them, you’ll

The question for today: Do you follow the client’s process, or get your client to follow your process? Have a guess. My

On New Year’s Eve, a friend sprang some big news on me — that she’s flying to Mérida, Mexico tomorrow. “We have

One of the best blog ideas for architects is a way to get the right people to read what you write. Today, I’m going to

I recently wrote an article encouraging architects to tell stories, rather than write boring emails. Here is an email from

A few years ago, I was asked to train Police Hostage Negotiators on how to get into the mind of an offender in order to negotiate

‘I help people with their plans for buildings, but getting their budget is very hard. What can I do? Share your opinion

I was looking at golf drivers when an ad came up on my Facebook. The website I happened upon as a result shows a great

My first marketing business was with a guy called Hamish. Hamish was a BIG goal setter and would set targets that were almost