‘This won’t work for me!’
Cathi was wrong. When positioned, packaged and presented right, you WILL be paid to provide a valuable service even when
Continue reading >Sunshine Island Hero of the Month: Peter Twohy
Welcome to Part 4 of the Sunshine Island Hero of the Month series, which highlights the marketing of architect Peter Two...
Continue reading >The Four Gears of Persuasion
How To Sell Your Superior Solution When People Don’t Yet Know They Need It (Or Your Market Is Saturated & You Need
Continue reading >The Power of ‘NO’ for Architects
Every moment you waste chasing low fee projects is time you cannot invest in chasing your dream jobs.
Continue reading >Sunshine Island Hero of the Month: John Stanton
Learn how the ‘Sherlock Holmes of Architects' transformed his firm through story.
Continue reading >Bad Hair Lady’s ‘Rules Of The Road’ (Part 2)
Before the contract, practice tough love. Get your client to sign your “Rules of the Road.”
Continue reading >Bad Hair Lady’s ‘Rules Of The Road’ (Part 1)
Do you bring out the contract and close the deal? NO. Hold off. You're missing out on the part that will make YOUR life easier.
Continue reading >The Mysterious Case of The Disappearing Fee Objection
Are clients asking you to reduce your fees? Time to explain your value. Learn how to steer the conversation right.
Continue reading >Sunshine Island Hero of the Month: Tim Alatorre
Trying to get published? Watch this video to get the best advice from Von Braun Space Station architect Tim Alatorre.
Continue reading >Saving the World (Part 2)
Become the hero in your own story and for your client with the ever-important ‘Ask the Expert' session.
Continue reading >
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