Secret of the Red Shirts
Today I bring you a secret so powerful, it can work a profound change in every area of your life, including your ability
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About the author
Richard Petrie
Build a Great Reputation (Lessons from Mexico, Part 5)
My wife Julia and I just climbed the Pyramid of the Sun in Mexico. It got me thinking … to build a great reputation
Continue reading >Climb Your Pyramid to the Sun (Lessons from Mexico, Part 4)
When I got to the top of the Pyramid of the Sun in Mexico, I started thinking (as usual) about symbols of power. The Power
Continue reading >Your Reputation Precedes You (Lessons from Mexico, Part 3)
Marketing for architects involves positioning yourself at the top of the power pyramid. It matters because, often, your reputation
Continue reading >Bring Home the Bacon (Lessons from Mexico, Part 2)
How do you explain the design process to clients? It's like translating a foreign language. Here's another lesson my wife
Continue reading >Overcome Client Objections with Frequently Asked Questions (Lessons from Mexico, Part 1)
During my travels in Mexico, I realized another way to overcome client objections with Frequently Asked Questions. I shouldn’t
Continue reading >Positioning Candy as a Healthy Snack
Ah, candy. Lollipops, tootsie rolls and peanut butter cups. In the U.S., kids get all they can grab at Halloween. Trick or
Continue reading >The Fastest Marketing Blog You’ll Ever Read
The world loves speed. That’s perfect for a marketing blog because usually the differentiators are either better, faster,
Continue reading >Stop Making Other People Rich
As you know … not all actions give us the same return on our investment. Marketing beats almost anything else if you are
Continue reading >This Time, Let’s Keep Score
Why your clients need you … and your Needs and Options Review for architectural projects. Did you ever play the game
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