7 Steps to Create a Unique Selling Proposition
“Why should I hire you over all other options, including the option of doing nothing?” Answer with a Unique Selling
Continue reading >Richard Petrie is the world's leading architect marketer.
“Why should I hire you over all other options, including the option of doing nothing?” Answer with a Unique Selling
Continue reading >When presenting a client with your LCC, make sure that the service you offer cannot be compared with architects offering
Continue reading >Because when you specialise in a specific type of problem, you start with a highly motivated client who has limited options
Continue reading >Get focused. You’ve got to know who you’re after and learn to say no to who is not a good match for your firm.
Continue reading >Picking a great niche that no one else is focused on and claiming yourself to be the expert is like winning before you even
Continue reading >SIX+MAPS is our 9 step system for winning high value projects. SIX stands for Sunshine Island Express, inspired by my story
Continue reading >Struggling to keep your audience’s attention and attract ideal clients for your architecture firm? Read this.
Continue reading >Imagine you just lost a project where you KNOW you were the best qualified for the job. How could a client be so foolish...
Continue reading >Learn to position yourself as a scarce valuable resource. When you are the only architect specializing in character homes
Continue reading >Turn the question around: ‘Are you after the cheapest architect or the best value from your architect, given that the
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