The Mysterious Case of The Disappearing Fee Objection
Are clients asking you to reduce your fees? Time to explain your value, Return on Design. Here's how the conversation might
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About the author
Richard Petrie
Saving the World (Part 2)
To become the hero in your own story, you must become an expert. You probably already are — think, where are your talents
Continue reading >Architects Saving the World (Part 1)
I know, the value should be obvious, but it isn’t. You need to educate people as to how their lives will be saved by your
Continue reading >You Deserve to Make Serious Money as a Designer
Let’s talk about what’s stopping you from being really successful. By success, I am not talking about fulfillment, awards
Continue reading >Apply the Marketing Genius of Hamilton to Your Architecture Firm
Half time here at Hamilton, a brilliant show, not to mention brilliant pricing and packaging. It got me thinking: What should
Continue reading >Gain A New Perspective at the San Diego Marketing Workshop
Watch this video where Richard demonstrates how to handle objections and gain a new perspective. As an architect, it's not
Continue reading >Our Secret Newsletter Formula
A question we often get around marketing is: What should I write for my architecture firm newsletter? You're on the right
Continue reading >Do This Sooner Rather Than Later
Remember when we were in Chicago? Snow in spring is pretty common there, but not for me the kiwi. Snow's beautiful, and not
Continue reading >What Little Thing Makes a Big Difference in Client Relationships?
You could be missing an important detail in client relationships, and it's probably on your desk right now. You’re architects.
Continue reading >Lessons from France, Part 3: The Niche Can Set You Free
Architects ask me: Should I specialize? It feels risky to only do one thing. Any great reward requires risk. If you worry
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