Richard Petrie, Author at Architect Marketing Institute

Watch this video on YouTubeI crowned U.K. architect James Sizer the King of the LCC, and here’s why.For a lot

Magic Tricks to Get Your Architecture Firm Noticed

Branding & Positioning

By Richard Petrie

Watch this video on YouTubeHow do you get your architecture firm noticed? If your firm is anything like Queenstown,

Where Do I Start Marketing My Architectural Firm?

Marketing

By Richard Petrie

Watch this video on YouTubeA question that comes up all the time: Where do I start marketing my architectural firm?Well,

Avoid ‘Box Men’ of Your Market

Sales

Selling

By Richard Petrie

Watch this video on YouTubeThe other day at the gym, I saw a strange-looking guy with a box for a bag. I couldn’t

If You Had 12 Months to Live

Architect Mindset

By Richard Petrie

Watch this video on YouTubeMy friend found out just before Christmas that his cancer is getting worse … and he has

The 5 Ways to Qualify a Client

Meetings & Presentations

By Richard Petrie

Any client you agree to entertain in the pre-design stage needs to meet these 5 criteria. If you fail to qualify them, you’ll

Who Controls Your Sales Process?

Selling

By Richard Petrie

The question for today: Do you follow the client’s process, or get your client to follow your process? Have a guess. My

Make Your Blog and Monkey’s Fist Irresistible

Web Content

Web SEO & Traffic

By Richard Petrie

One of the best blog ideas for architects is a way to get the right people to read what you write. Today, I’m going to

When You are the Second Architect

Meetings & Presentations

By Richard Petrie

I recently wrote an article encouraging architects to tell stories, rather than write boring emails. Here is an email from

Hostage Negotiation Secrets

Sales

Selling

By Richard Petrie

A few years ago, I was asked to train Police Hostage Negotiators on how to get into the mind of an offender in order to negotiate