Richard Petrie

Procrastination is just the time between actions. So the obvious answer is to shorten the time between actions. But the question

Pick One Thing and Get it Done (Part 1 Vs. Procrastination)

A procrastinating architect wrote to me the other day: ‘I have so many things to do, not real projects yet, but lots of

As an architect you need to be seen as “special.” The process of appearing as special and as “the best”

How many architects choreograph a remarkable client experience so good that it is worthy of retelling at a dinner party?...

Peter Marino does not create the design, he IS the design.

Explore the power of lead generation for architects. In any market, there are small pockets where people will pay exponentially

By the time the client wants a designer, it's often too late to compete for their business. You need to be in the door earlier.

Learn the benefits of segmenting and find the best way for you to market your architecture firm's niche(s).

“What do you think about specializing in more than one area?”-Architect Erick Mikiten, Berkeley, California

A Star is Born There is no easy way to say this to an introverted architect but … … we are going to make you a star. Why?