Richard Petrie, Author at Architect Marketing Institute

Scared to take a risk? Learn this valuable lesson from race car driver Jeremy Clarkson. Please follow and like us!

Setting 2020 Goals? Change your life with these 3 questions.

Architect Mindset

Welcome to the Roaring (20)20s! What is your new year's resolution? Today I'll give you the tools needed to get started.

‘This won’t work for me!’

Cathi was wrong. You CAN be paid to provide a valuable service even when others provide free advice. Please follow and like

The Four Gears of Persuasion

Do you sell sustainable design or any other type of service goes above and beyond? Please follow and like us!

The Power of ‘NO’ for Architects

Architect Mindset

Every moment you waste chasing low fee projects is time you cannot invest in chasing your dream jobs. Please follow and like

Bad Hair Lady’s ‘Rules Of The Road’ (Part 2)

Before the contract, practice tough love. Get your client to sign your “Rules of the Road.” Please follow and like ...

Bad Hair Lady’s ‘Rules Of The Road’ (Part 1)

Do you bring out the contract and close the deal? Not yet. You're missing out on the part that will make YOUR life easier.

The Mysterious Case of The Disappearing Fee Objection

Social Media

Are clients asking you to reduce your fees? Time to explain your value. Learn how to steer the conversation right. Please

Saving the World (Part 2)

Meetings & Presentations