Richard Petrie, Author at Architect Marketing Institute

If you are going to be a champion, you have to think like one first. Please follow and like us! ...

The Label That Enables Your Fable

Branding & Positioning

Have you created a powerful backstory for your architecture firm yet? Watch Mona Quinn's video to learn how to craft the

‘People buy on emotion and justify with logic’

Struggling to communicate your value? Learn how to feel heard and appreciated by your clients. Please follow and like us!

Get your foot off the brake

Scared to take a risk? Learn this valuable lesson from race car driver Jeremy Clarkson. Please follow and like us! ...

Setting 2020 Goals? Change your life with these 3 questions.

Welcome to the Roaring (20)20s! What is your new year's resolution? Today I'll give you the tools needed to get started.

‘This won’t work for me!’

Cathi was wrong. You CAN be paid to provide a valuable service even when others provide free advice. Please follow and like

The Four Gears of Persuasion

Do you sell sustainable design or any other type of service goes above and beyond? Please follow and like us! ...

The Power of ‘NO’ for Architects

Every moment you waste chasing low fee projects is time you cannot invest in chasing your dream jobs. Please follow and like

Bad Hair Lady’s ‘Rules Of The Road’ (Part 2)