Today many firms feel that the only way they can be competitive is to lower their fees. However, many clients appreciate the value of design and don't haggle excessively over fees.
In this presentation we'll go over what these clients are looking for, and how to craft a marketing message that resonates with their goals. Firms that embrace these new methods will thrive, while those who fail to adopt them will wither.
You'll discover how to use these new marketing methods to connect with potential clients and build valuable relationships that turn into work in a simple, systematic way.
Presented by Enoch Bartlett Sears, AIA.