To overcome anxiety about marketing your architecture firm, you’ve got to jump two hurdles.
I’ll reveal Hurdle #1 today. Then Hurdle #2 we’ll learn straight from the source — two superstar architects outside Frank Lloyd Wright’s house in Chicago.
Understanding the marketing concepts is not difficult for architects. You’ve all studied much more challenging material.
Jump Hurdle #1
What’s the first hurdle?
Actually implementing the strategies we teach you.
I speak with architects every day who are interested in our marketing program … and I instantly know who is going to become a superstar.
James Sizer and Kahina Ferreira are those stars shining in the night. They are master implementers.
So I asked them: “What’s your secret?”
James prioritizes the strategy that helps his firm the most. As their revenue increases, he’s able to pay marketing professionals to continue educating the right prospects.
“Don’t bite off more than you can chew,” he recommends.
Jump Hurdle #2
As for Kahina, he knows his own limits … and stretches them further. He’s on a marketing adventure.
“When you know how far you can get, that’s your limit,” he says. “When you don’t know, and want to find out how far you can actually get, that’s where your limit is.”
Once you decide you want to achieve something you’ve never done before, “you’re going to have to become someone you’ve never been before.”
That’s the second hurdle. It’s difficult for many architects to change hats, from architect to marketer. But for the sake of your firm’s success, you can be both. Test your limits. Have fun with it. Once you step outside of your comfort zone, that’s where you find success.
Finally overcome anxiety about marketing your architecture firm
Wise words from our architect marketing superstars who are not paralyzed by the question that haunts many: What do people think?
I know a lot of architects have inhibitions. You don’t want to be seen as overly promotional. So promote your talent in a way that feels right.
If you want to be a superstar, jump that emotional hurdle. Or not. The choice is yours.