Coaching Call: Managing a Difficult Client
Get focused. You’ve got to know who you’re after and learn to say no to who is not a good match for your firm.
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How to Build a Category of One
Picking a great niche that no one else is focused on and claiming yourself to be the expert is like winning before you even
Continue reading >What is a Strategic Branding Experience? Watch this interview
Do you have a system in place for your firm? Get inspired & watch Michele Dempsey's interview with Richard Petrie on
Continue reading >How to Win Better Commercial & Institutional Architecture Projects
SIX+MAPS is our 9 step system for winning high value projects. SIX stands for Sunshine Island Express, inspired by my story
Continue reading >Jaipal Singh: Action-Taker, Architect, Sunshine Island Hero
When Jaipal Singh, principal and founding owner of Chaatrik Architecture and Urban Design based in Cincinnati, Ohio, joined
Continue reading >Sunshine Island Hero: How Landscape Architect Frederick Hann is Winning Dream Luxury Condo Terrace Projects
AMI SIX+MAPS member Fred Hann is high in the sky, smiling down from magnificent terraces in luxury condo projects. Founder
Continue reading >How to Nurture Your Circle of Love
Struggling to keep your audience’s attention and attract ideal clients for your architecture firm? Read this.
Continue reading >Marketing Shira Coleman’s Interior Design “Firm of Her Own”
Welcome to another installment of our Firm of Her Own series. Today we celebrate the impact of women in architecture with
Continue reading >How Assertive Architect Sally Woods Learned to Say No
Get focused. You’ve got to know who you’re after and learn to say no to who is not a good match for your firm. If you
Continue reading >How To Climb To New Heights: From Mountain Tops To Architectural Designs
Watch architect Steve Melvin's short interview with Richard to learn how to shift your mindset and choose a niche that will
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