AMI Celebrates (Now) 12 Years Helping Architects Attract and Win Better Projects
So how did a CAD specialist from California pair up with a professional cricket player from New Zealand to create a powerhouse
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How Hardcopy Newsletters Attract Architecture Referrals
Done well, the leverage of the old fashioned newsletter can win the hearts and minds of your key referrers. But no one does
Continue reading >Knockout your competition with the LCC (Low Commitment Consultation)
When presenting a client with your LCC, make sure that the service you offer cannot be compared with architects offering
Continue reading >The Genius of the LCC—TALKdesign with Richard Petrie and Adrian Ramsay
The LCC or Low Commitment Consultation is one of the secrets created by Richard Petrie. When Adrian Ramsay hosted Richard
Continue reading >How to Put Out Fires for Your Ideal Clients and Save the Day
Because when you specialise in a specific type of problem, you start with a highly motivated client who has limited options
Continue reading >Coaching Call: Managing a Difficult Client
Get focused. You’ve got to know who you’re after and learn to say no to who is not a good match for your firm.
Continue reading >How to Build a Category of One
Picking a great niche that no one else is focused on and claiming yourself to be the expert is like winning before you even
Continue reading >What is a Strategic Branding Experience? Watch this interview
Do you have a system in place for your firm? Get inspired & watch Michele Dempsey's interview with Richard Petrie on
Continue reading >How to Win Better Commercial & Institutional Architecture Projects
SIX+MAPS is our 9 step system for winning high value projects. SIX stands for Sunshine Island Express, inspired by my story
Continue reading >Jaipal Singh: Action-Taker, Architect, Sunshine Island Hero
When Jaipal Singh, principal and founding owner of Chaatrik Architecture and Urban Design based in Cincinnati, Ohio, joined
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