The #1 Factor of a Successful Architect’s Niche
Explore the power of lead generation for architects. In any market, there are small pockets where people will pay exponentially
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How to Set Up a Trojan Horse Architecture Niche Service
By the time the client wants a designer, it's often too late to compete for their business. You need to be in the door earlier.
Continue reading >‘It’s all we do’: The case for the niche
Learn the benefits of segmenting and find the best way for you to market your architecture firm's niche(s).
Continue reading >Specializing in multiple niches?
“What do you think about specializing in more than one area?”-Architect Erick Mikiten, Berkeley, California
Continue reading >Architect Cinda Lester: Better not Bigger
Mastermind member Cinda Lester puts her own spin on Sarah Susanka's ‘Not So Big House.'
Continue reading >Sunshine Island Hero of the Month: Cinda Lester
Welcome to Part 7 of the Sunshine Island Hero of the Month series, which highlights the marketing of architect Cinda Lester.
Continue reading >Becoming The ‘Jeet Kune Do’ of Design (Part 3)
A Star is Born There is no easy way to say this to an introverted architect but … … we are going to make you a star. Why?
Continue reading >Becoming The ‘Jeet Kune Do’ of Design (Part 2)
You are only one good story away from a constant flow of great projects. Whoever tells the best story wins.
Continue reading >Becoming The ‘Jeet Kune Do’ of Design (Part 1)
Become #1 in a category of one. AMI Mastermind member Lisa Bixler uses the term “Invisible Design” to create a new category
Continue reading >The Art of Being Special (Part 3)
Find out how Michele Dempsey proved her bank architecture's financial and psychological Return on Design.
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