Use This Example To Enhance Your Architecture Firm Client Experience
Hi Everyone! Richard here … Today, I'm going to talk about the customer journey and why it's important. The customer
Continue reading >All posts in "Branding & Positioning"
How Angela Brady Positions Herself as an Advocate for Every Female Architect
Angela Brady, famous female architect loves being an architect. She travels around the world, as a STEMnet ambassador, to
Continue reading >This Can Change Everything for You Next Year
The strategy I reveal in this little known video I recorded last year can change everything for you next year if you use
Continue reading >Architect Consultation Fees: How To Charge For Every Minute You Work
When architects join our marketing program, they are usually really surprised (and skeptical) to learn one of my core strategies;
Continue reading >Can Architects Advertise? The Complete History Of Advertising in Architecture
Can Architects Advertise Their Services? In our work with architects around the world, we often encounter the question:
Continue reading >Niching Architects: Is It Right For You?
Consider Niching, Architects? ‘Life is much more successfully looked at from a single window.’ – ‘The Great Gatsby,’
Continue reading >Get Better Projects And Higher Fees With Architect Positioning
When you’re climbing the power pyramid to achieve successful architect positioning, better projects with higher budgets
Continue reading >How An Architecture Business Niche Can Secure Success
For years, I've taught the power of having an architecture business niche … but I had one major problem (which I’ll come
Continue reading >Together by Design: A Husband And Wife Lead Successful Architecture Firm
Starting or building a successful architecture firm with your spouse carries some risks, but offers many rewards. As husband
Continue reading >A Painful Lesson on the Difference between Price and Value
What’s the difference between price and value? Warren Buffet said it best: ‘Price is what you pay and value is what
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