In this video Richard Petrie shows how to avoid being seen in your market as “just another architect.”
He reveals a key strategy that will allow you to command premium pricing for your services.
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Climbing The Power Pyramid
Comment: Becoming an expert is an interesting process and is worth setting as a goal.
Question: How long would does the process take to reach a respectable level?
Brian – That’s an excellent question. Consistent efforts will lead to results over a period of months, particularly if you can put some of the “clues” to authority, celebrity or expert status in place, such as interviews, videos and/or authorship of articles or a book. It helps if you are actually an expert due to your long experience in a field; then when you add a few additional pieces to the visible “evidence” you will be perceived as someone who stands out from your peers.
– Eric
Hey Brian
Remember we are talking about being seen as an expert in the mind of your prospects. Who form opinions a lot faster than your peers. They are the only ones who really count.
How long does it take to position yourself?
If I see an architect has
1) written a book
2) been interviewed here there and everywhere
3) been a speaker at events
4) talked about by others
5) been photographed with a celebrity like Kane Williamson 🙂
then I instantly assume they are high end or an expert. Especially the photograph!
Sorry could not resist.
Richard
Richard Petrie, thanks for this mini-webinar, looking forward to the full training presentation
Hey William you are welcome.