For the Assertive Architect, The Money is in the No’s
Dear Friend Seeking How to Become an Assertive Architect, I love anything that sounds counter-intuitive. Firstly, because
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About the author
Richard Petrie
Richard Petrie is the world's leading architect marketer.
The Tortoise, The Skier, and How You Win in Business
When I was 13 or 14, I watched Downhill Racer, the movie where Robert Redford plays a self-centered skier chasing Olympic
Continue reading >How Architects Can Command Higher Fees by Mastering the Art of Value
Imagine for a moment what it would be like if every client saw the full worth of your architectural services and was willing
Continue reading >Why Your Architectural Firm NEEDS Testimonials
Let’s cut straight to the chase: Your architectural portfolio is strong, but is it enough? If you're leaning on just images
Continue reading >7 Steps to Create a Unique Selling Proposition
“Why should I hire you over all other options, including the option of doing nothing?” Answer with a Unique Selling
Continue reading >Knockout your competition with the LCC (Low Commitment Consultation)
When presenting a client with your LCC, make sure that the service you offer cannot be compared with architects offering
Continue reading >How to Put Out Fires for Your Ideal Clients and Save the Day
Because when you specialise in a specific type of problem, you start with a highly motivated client who has limited options
Continue reading >Coaching Call: Managing a Difficult Client
Get focused. You’ve got to know who you’re after and learn to say no to who is not a good match for your firm.
Continue reading >How to Build a Category of One
Picking a great niche that no one else is focused on and claiming yourself to be the expert is like winning before you even
Continue reading >How to Win Better Commercial & Institutional Architecture Projects
SIX+MAPS is our 9 step system for winning high value projects. SIX stands for Sunshine Island Express, inspired by my story
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