Richard Petrie is the world's leading architect marketer.
Learn to position yourself as a scarce valuable resource. When you are the only architect specializing in character homes
Continue reading >Turn the question around: ‘Are you after the cheapest architect or the best value from your architect, given that the
Continue reading >Procrastination is just the time between actions. So the obvious answer is to shorten the time between actions. But the question
Continue reading >A procrastinating architect wrote to me the other day: ‘I have so many things to do, not real projects yet, but lots of
Continue reading >As an architect you need to be seen as “special.” The process of appearing as special and as “the best”
Continue reading >How many architects choreograph a remarkable client experience so good that it is worthy of retelling at a dinner party?...
Continue reading >Peter Marino does not create the design, he IS the design.
Continue reading >Explore the power of lead generation for architects. In any market, there are small pockets where people will pay exponentially
Continue reading >By the time the client wants a designer, it's often too late to compete for their business. You need to be in the door earlier.
Continue reading >Learn the benefits of segmenting and find the best way for you to market your architecture firm's niche(s).
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