34 Promotional Strategies For Architects And Designers That Work
A question I often get is: “Where is the best place to promote my offers?” That question is a lot like: “How much will
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About the author
Richard Petrie
Richard Petrie is the world's leading architect marketer.
How your potential clients make decisions about you
Imagine you just lost a project where you KNOW you were the best qualified for the job. How could a client be so foolish...
Continue reading >How The De Beers Diamond Marketing Strategy Can Also Turn Commodity Architects Into A Scarce Valuable Resource
Learn to position yourself as a scarce valuable resource. When you are the only architect specializing in character homes
Continue reading >When a client asks why your fees are higher than other architects…
Turn the question around: ‘Are you after the cheapest architect or the best value from your architect, given that the
Continue reading >How to Beat Overwhelm (Part 2 Vs. Procrastination)
Procrastination is just the time between actions. So the obvious answer is to shorten the time between actions. But the question
Continue reading >Pick One Thing and Get it Done (Part 1 Vs. Procrastination)
A procrastinating architect wrote to me the other day: ‘I have so many things to do, not real projects yet, but lots of
Continue reading >The Secret Toolkit for Positioning Your Architecture Firm
As an architect you need to be seen as “special.” The process of appearing as special and as “the best”
Continue reading >How to give clients a remarkable experience they’ll talk about for years
How many architects choreograph a remarkable client experience so good that it is worthy of retelling at a dinner party?...
Continue reading >4 Ways to Make Yourself Into an Architect Celebrity
Peter Marino does not create the design, he IS the design.
Continue reading >The #1 Factor of a Successful Architect’s Niche
Explore the power of lead generation for architects. In any market, there are small pockets where people will pay exponentially
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