Becoming A Specialist In Your Market

Whoever Tells The Best Story Wins

People understand the value of cable TV, so education is not required, but an architect's advice is another story. Until

How To Get Paid For What You Used To Do For Free

Sales is about the transference of belief. If you believe in the value of what you do, and you transfer that belief to your

Extraordinary Results Without Extraordinary Effort: The 80/20 Principle

We like success to be as easy as possible. Let me share with you a principle that I try to use every day. The goal is to

Why You Need A Triage Nurse In Your Architecture Firm

Every good system has a series of vital steps. When making bread, you cannot forget to include the flour. The flour in the

Are You Speaking Your Client’s Language?

Has a prospective client ever hired someone else even though you did all the work and by all logic, you’re the best firm

How To Win Trust And Influence People

How important is trust to your chances of winning your next project? Princeton psychologists Janine Willis & Alexander

A Smashingly Effective Alternative To The ‘Free Consultation’

The marketing approach we teach here on Architects Marketing of providing educational material is very good at generating

Kiwi Krew Kicks Off The Architects Marketing Academy’s Thunder Down Under

How many Kiwi architects does it take to drive a car to the restaurant after a AMA Thunder Down Under workshop? Answer five,

Client Training…Whose Job Is It Anyway?

So much of the client relationship depends on how you set the expectations. In this brief, 10-minute video you'll discover