The Power of Instincts in Sales: A Guide To Understanding Client Motivation
Understanding client motivation goes a long way toward mastering your architecture sales techniques. Never underestimate
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About the author
Richard Petrie
Richard Petrie is the world's leading architect marketer.
A Painful Lesson on the Difference between Price and Value
What’s the difference between price and value? Warren Buffet said it best: ‘Price is what you pay and value is what
Continue reading >What Not To Do At Disney (On Getting Your Audience’s Attention Through Storytelling)
Get Audience Attention Through Storytelling WARNING: You will learn nothing about marketing from this post. However, I’m
Continue reading >Increasing Sales Performance Through Networking
My first sales job felt tough for the first 18 months. Each month, I had to find another $50,000 of business selling copiers
Continue reading >Architect Marketing: This Diamond Strategy Changed The World
Build your power as an architect and position yourself as #1. The story of the world’s best known diamond company shows
Continue reading >Why Giving Away Free Architecture Advice Can Kill Your Chance of Winning the Project
Despite preaching this message almost daily to architects, you’d think I would not make the same mistake myself.
Continue reading >Why You Should Get Paid For Architecture Advice
Want To Know Why You Should Get Paid For Architecture Advice? (even when others are giving away advice and letting clients
Continue reading >Marketing Tips For Architects (That Actually Make The Phone Ring)
We've compiled a list of marketing tips for architects that actually make the phone ring; all you need is a bit of practice
Continue reading >Architect Marketing: How To Get Over ‘Selling’
This was designed to help those who find it difficult to market their architecture firm. It's time to get over selling in
Continue reading >Architects Are Facing A Silent War
Make no mistake – architects are facing a silent war. We shall fight on the beaches, we shall fight on the landing
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