Specializing in multiple niches?
“What do you think about specializing in more than one area?”-Architect Erick Mikiten, Berkeley, California
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About the author
Richard Petrie
Richard Petrie is the world's leading architect marketer.
Becoming The ‘Jeet Kune Do’ of Design (Part 3)
A Star is Born There is no easy way to say this to an introverted architect but … … we are going to make you a star. Why?
Continue reading >Becoming The ‘Jeet Kune Do’ of Design (Part 2)
You are only one good story away from a constant flow of great projects. Whoever tells the best story wins.
Continue reading >Becoming The ‘Jeet Kune Do’ of Design (Part 1)
Become #1 in a category of one. AMI Mastermind member Lisa Bixler uses the term “Invisible Design” to create a new category
Continue reading >The Art of Being Special (Part 3)
Find out how Michele Dempsey proved her bank architecture's financial and psychological Return on Design.
Continue reading >The Art Of Being Special (Part 2)
Mary was brainwashed into feeling like a commodity. Find out how she overcame that false limiting belief with Richard as
Continue reading >The Art Of Being Special (Part 1)
Learn strategies to stand out in this Corona Economy. Don't be seen as “just another architect.”
Continue reading >The Little Known Truth About Business and Pandemics
BUSINESS ALWAYS SURVIVES. Always has, always will. This pandemic is NO immovable object. So get back in the boat and get
Continue reading >The Cure For Mistaken Identity
If you are going to be a champion, you have to think like one first.
Continue reading >The Label That Enables Your Fable
Have you created a powerful backstory for your architecture firm yet? Watch Mona Quinn's video to learn how to craft the
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