‘It’s all we do’: The case for the niche
Learn the benefits of segmenting and find the best way for you to market your architecture firm's niche(s).
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Specializing in multiple niches?
“What do you think about specializing in more than one area?”-Architect Erick Mikiten, Berkeley, California
Continue reading >Architect Cinda Lester: Better not Bigger
Mastermind member Cinda Lester puts her own spin on Sarah Susanka's ‘Not So Big House.'
Continue reading >Sunshine Island Hero of the Month: Cinda Lester
Welcome to Part 7 of the Sunshine Island Hero of the Month series, which highlights the marketing of architect Cinda Lester.
Continue reading >Becoming The ‘Jeet Kune Do’ of Design (Part 3)
A Star is Born There is no easy way to say this to an introverted architect but … … we are going to make you a star. Why?
Continue reading >Becoming The ‘Jeet Kune Do’ of Design (Part 2)
You are only one good story away from a constant flow of great projects. Whoever tells the best story wins.
Continue reading >Becoming The ‘Jeet Kune Do’ of Design (Part 1)
Become #1 in a category of one. AMI Mastermind member Lisa Bixler uses the term “Invisible Design” to create a new category
Continue reading >The Art of Being Special (Part 3)
Find out how Michele Dempsey proved her bank architecture's financial and psychological Return on Design.
Continue reading >The Art Of Being Special (Part 2)
Mary was brainwashed into feeling like a commodity. Find out how she overcame that false limiting belief with Richard as
Continue reading >The Art Of Being Special (Part 1)
Learn strategies to stand out in this Corona Economy. Don't be seen as “just another architect.”
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