Colorado Architect Reveals Winning Ways

In this 12-minute mini-interview, Richard speaks with Colorado architect Zeke Freeman on how he's winning projects using

Follow The Leader

Ever lost a project you should have won? You have?! Frustrating and incredibly expensive isn’t it. As a sales doctor I

The Power Pyramid

You are about to learn a law of human nature that is easy to understand but only a few ever apply. Once you tap into this

Becoming A Specialist In Your Market

Whoever Tells The Best Story Wins

People understand the value of cable TV, so education is not required, but an architect's advice is another story. Until

How To Get Paid For What You Used To Do For Free

Sales is about the transference of belief. If you believe in the value of what you do, and you transfer that belief to your

Whoever Tells the Best Story Wins (like Joshua Bell)

Washington DC in the L’Enfant Plaza station on a cold January morning in 2007:One man plays six two Bach pieces, one Massenet,

How To Win Trust And Influence People

How important is trust to your chances of winning your next project? Princeton psychologists Janine Willis & Alexander

Should Architects Specialize…Or Not?

  Should architects specialize…or not? Today architect marketing coach Richard Petrie talks about specialization. Watch

Climbing The Power Pyramid

In this video Richard Petrie shows how to avoid being seen in your market as “just another architect”. He reveals