How To Differentiate Your Architecture Services
Do you ever struggle to differentiate architecture services from other architects? This short video will give you everything
Continue reading >All posts in "Marketing"
Confessions of an Architect Marketing Maverick
In this video interview with the world's leading marketing coach, Richard Petrie shares the unique strategies he's been using
Continue reading >The Village of Archville (Tales From Archville, Chapter 1)
Visit the Village of Archville and take your first steps to find freedom as an architect … Once upon a time, there
Continue reading >Are you guilty of this mistake?
A successful architect always has two sales to make. Asking the client to sign a contract and pay your fees is actually
Continue reading >Colorado Architect Reveals Winning Ways
In this 12-minute mini-interview, Richard speaks with Colorado architect Zeke Freeman on how he's winning projects using
Continue reading >Follow The Leader
Ever lost a project you should have won? You have?! Frustrating and incredibly expensive isn’t it. As a sales doctor I
Continue reading >Client Mind Control
“Either the client follows your process for buying or you end up following their process for not buying.” This
Continue reading >The Power Pyramid
You are about to learn a law of human nature that is easy to understand but only a few ever apply. Once you tap into this
Continue reading >State of the Architect Marketing and Sales Survey
According to our recent survey of 574 architecture firm owners from around the world: Only 16.7% have a systematic marketing
Continue reading >Whoever Tells The Best Story Wins
People understand the value of cable TV, so education is not required, but an architect's advice is another story. Until
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