Colorado Architect Reveals Winning Ways
In this 12-minute mini-interview, Richard speaks with Colorado architect Zeke Freeman on how he's winning projects using
Continue reading >All posts in "Marketing"
Follow The Leader
Ever lost a project you should have won? You have?! Frustrating and incredibly expensive isn’t it. As a sales doctor I
Continue reading >Client Mind Control
“Either the client follows your process for buying or you end up following their process for not buying.” This
Continue reading >The Power Pyramid
You are about to learn a law of human nature that is easy to understand but only a few ever apply. Once you tap into this
Continue reading >State of the Architect Marketing and Sales Survey
According to our recent survey of 574 architecture firm owners from around the world: Only 16.7% have a systematic marketing
Continue reading >Whoever Tells The Best Story Wins
People understand the value of cable TV, so education is not required, but an architect's advice is another story. Until
Continue reading >How To Get Paid For What You Used To Do For Free
Sales is about the transference of belief. If you believe in the value of what you do, and you transfer that belief to your
Continue reading >Extraordinary Results Without Extraordinary Effort: The 80/20 Principle
We like success to be as easy as possible. Let me share with you a principle that I try to use every day. The goal is to
Continue reading >Why You Need A Triage Nurse In Your Architecture Firm
Every good system has a series of vital steps. When making bread, you cannot forget to include the flour. The flour in the
Continue reading >The Incredibly Mysterious World Of Architect Marketing Math
When members do our type of marketing properly, they need a dashboard to measure their stats. Just like driving a car, you
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