The Power of Instincts in Sales: A Guide To Understanding Client Motivation
Understanding client motivation goes a long way toward mastering your architecture sales techniques. Never underestimate
Continue reading >All posts in "Selling"
Architect Marketing: How To Get Over ‘Selling’
This was designed to help those who find it difficult to market their architecture firm. It's time to get over selling in
Continue reading >Big Idea #2: Selling = ??
While doing a bad job explaining today's BIG idea at LAX (heading back to New Zealand) something bizarre happened at 4 minutes
Continue reading >When Should You Mention Fees?
Wondering when you should mention fees for architecture? While in Vietnam, Richard answered your question. We thought it
Continue reading >Are you guilty of this mistake?
A successful architect always has two sales to make. Asking the client to sign a contract and pay your fees is actually
Continue reading >The Problemator
Successful architects I've met – people like Art Gensler, Richard Meier, Thom Mayne, Frank Harmon and Art Dyson –
Continue reading >Client Mind Control
“Either the client follows your process for buying or you end up following their process for not buying.” This
Continue reading >Social Scientist Reveals How To Overcome Any Objection (Works For Architecture Clients Too)
Selling design services can, at times, be a tough way to make a living. But imagine approaching a tough potential client,
Continue reading >Are You Speaking Your Client’s Language?
Has a prospective client ever hired someone else even though you did all the work and by all logic, you’re the best firm
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