Secret of the Red Shirts

your ability to perform in business

Today I bring you a secret so powerful, it can work a profound change in every area of your life, including your ability to perform in business.

Let’s imagine that you and I are sitting in a large stadium, watching a baseball game on a sunny afternoon.

I say to you, ‘Look around this stadium. Take a good look and then close your eyes.'

Eyes closed? Okay.

Open your eyes.

I then ask, ‘How many red shirts did you notice?'

You think for a moment and reply, ‘Why, I really didn’t notice any. I was looking at the crowd.'

Just what I thought. When it came to noticing red shirts, your eyes were wide open but you were asleep.

Alright, a second chance. Scan the crowd again, but this time, look for the red shirts.

You do so and suddenly notice more red shirts than you can count.

Instantly, you have just experienced a quantum leap in your ability to perceive red shirts.

What does this have to do with marketing?

That’s cool, you think. But why is this such a powerful secret for mastering selling or marketing … or anything else in life?


For the words, ‘red shirts,' substitute ‘ideal clients.'

Or ‘new service that will attract only the best clients.'

Or ‘a mentor who will get you success faster.'

You won’t likely stumble across any of these things by going through life staring blankly at the crowd. But you will spot them once you look specifically, exclusively and persistently for each.

You get what you focus on.

Don't be all things to all people.

This is why ‘The Secret of the Red Shirts’ takes a minute to learn and a lifetime to master.

The problem is we all want many things at once. We jump from light to light like moths in the night.

But as you saw in the stadium, life reveals its precious opportunities one at a time. To find a red shirt, you must look for a red shirt and only a red shirt. Keep looking for a red shirt until you find one. Then you can move on to yellow shirts or whatever else you desire in life.

So, what ‘red shirt’ should you be looking for in your business today?

Decide what it is, then start looking for it today. And don’t close your eyes until you find it.

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