Architecture competitions. With two words, there is usually one of three reactions from architects –irritation, excitement or indifference. Some feel as though these competitions are a great way to push creative boundaries. Yet others feel as though it's a waste of time and money with little to no reward.
What are your thoughts on architecture competitions? Have you ever won and/or felt as though you were pushed creatively by participating? Did you spend a lot of time and money only to discover that there weren't many benefits to come of it?
Many architects struggle to decide whether or not to be involved in these competitions due to these factors and more. So you definitely aren't alone.
The other day, one of my clients (an architect who came to AMI to increase leads by learning and implementing effective marketing) approached me. He asked if I felt he should enter one of these architectural competitions.
I responded to his question in the video below. I hope you find it helpful!
After watching the video, let me know what you think. How your experiences with architectural competitions felt? Was it worth it?
In all the years that I've been working with architects, I've made my thoughts clear when it comes to architect consultation fees (outside of the Generous George strategy), and how giving away free advice can kill your chance of winning the project.
Enjoy and Happy Marketing!