Big Idea #2: Selling = ??
While doing a bad job explaining today's BIG idea at LAX (heading back to New Zealand) something bizarre happened at 4 minutes
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About the author
Richard Petrie
Richard Petrie is the world's leading architect marketer.
Super 6 Instructions (Tales From Archville, Chapter 4)
The architect found a quiet park on the outskirts of the Artist Quarter of Archville. The nervous young man sat down, took
Continue reading >How To Differentiate Your Architecture Services
Do you ever struggle to differentiate architecture services from other architects? This short video will give you everything
Continue reading >When Should You Mention Fees?
Wondering when you should mention fees for architecture? While in Vietnam, Richard answered your question. We thought it
Continue reading >The Little Black Book (Tales From Archville, Chapter 3)
Where is the greatest location in the world for architects? It's right here – Sunshine Island. As the architect walked
Continue reading >Why Architect Marketing Fails (Tales From Archville, Chapter 2)
Do you know why architect marketing fails? Architects try to use traditional marketing, only to be disappointed when those
Continue reading >The Village of Archville (Tales From Archville, Chapter 1)
Visit the Village of Archville and take your first steps to find freedom as an architect … Once upon a time, there
Continue reading >Are you guilty of this mistake?
A successful architect always has two sales to make. Asking the client to sign a contract and pay your fees is actually
Continue reading >Colorado Architect Reveals Winning Ways
In this 12-minute mini-interview, Richard speaks with Colorado architect Zeke Freeman on how he's winning projects using
Continue reading >Follow The Leader
Ever lost a project you should have won? You have?! Frustrating and incredibly expensive isn’t it. As a sales doctor I
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