Are You Speaking Your Client’s Language?
Has a prospective client ever hired someone else even though you did all the work and by all logic, you’re the best firm
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About the author
Richard Petrie
Richard Petrie is the world's leading architect marketer.
How To Win Trust And Influence People
How important is trust to your chances of winning your next project? Princeton psychologists Janine Willis & Alexander
Continue reading >A Smashingly Effective Alternative To The ‘Free Consultation’
The marketing approach we teach here on Architects Marketing of providing educational material is very good at generating
Continue reading >Kiwi Krew Kicks Off The Architects Marketing Academy’s Thunder Down Under
How many Kiwi architects does it take to drive a car to the restaurant after a AMA Thunder Down Under workshop? Answer five,
Continue reading >Client Training…Whose Job Is It Anyway?
So much of the client relationship depends on how you set the expectations. In this brief, 10-minute video you'll discover
Continue reading >Should Architects Specialize…Or Not?
Should architects specialize…or not? Today architect marketing coach Richard Petrie talks about specialization. Watch
Continue reading >#4: What They Need vs. What They Want
In this episode we talk about the language of marketing, and the difference between marketing and selling what your clients
Continue reading >Climbing The Power Pyramid
In this video Richard Petrie shows how to avoid being seen in your market as “just another architect”. He reveals
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