Why We Are Different: Great Example of Return on Design
Learn how to justify the way you work with a clear visual. Drive your point home.
Continue reading >All posts in "Branding & Positioning"
No Such Thing as a Fair Share for Architects
Get the formula right. Then your school of fish will swim right up to your shore.
Continue reading >Secret of the Red Shirts
Today I bring you a secret so powerful, it can work a profound change in every area of your life.
Continue reading >Build a Great Reputation (Lessons from Mexico, Part 5)
To build a great reputation for your architecture firm, first you've got to climb.
Continue reading >Climb Your Pyramid to the Sun (Lessons from Mexico, Part 4)
Attract the best clients for your architecture firm, clients for whom money is not the #1 concern.
Continue reading >Your Reputation Precedes You (Lessons from Mexico, Part 3)
Marketing for architects involves positioning yourself at the top of the power pyramid. It matters because, often, your reputation
Continue reading >Positioning Candy as a Healthy Snack
Ah, candy. Lollipops, tootsie rolls and peanut butter cups. In the U.S., kids get all they can grab at Halloween. Trick or
Continue reading >The Fastest Marketing Blog You’ll Ever Read
The world loves speed. That’s perfect for a marketing blog because usually the differentiators are either better, faster,
Continue reading >How Steve Jobs Hooked Us
A genius named Steve Jobs changed the world on June 29, 2007. Wearing his characteristic black turtleneck, blue jeans, and
Continue reading >Architect Branding Raises Your Value
Architect branding matters. Here's why you should be a sucker for the brand … When my wife and I went to New York last
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