How Steve Jobs Hooked Us

A genius named Steve Jobs changed the world on June 29, 2007.

Wearing his characteristic black turtleneck, blue jeans, and sneakers, he released the first generation iPhone.

Jobs said, ‘This is a day I’ve been looking forward to for two and a half years.’

With his simple yet engaging introduction, this man truly mastered the art of the hook.

Like a fisherman, he uses humor as bait. He befriends the audience.

Sleek icons reveal three new products on the screen. Widescreen iPod with touch controls, Revolutionary mobile phone, and Breakthrough Internet communicator.

But wait! It’s actually one product – the iPhone.

On that day, Apple reinvents the phone. Steve Jobs changed the world. He is beaming. People don’t cheer at him – they cheer with him. They sail together on this revolutionary voyage.

Part of hooking your clients is having the right bait. Another part is establishing a win-win situation. To do this, try to understand how your clients think.

Jobs relates to his potential customers. He jokes, ‘Who wants a stylus?!’ Let’s use the best pointing device in the world, the ones we were born with – our fingers!

The crowd roars when he pinches an image, zooming in and out.

The iPhone is truly a ‘revolutionary product.’ What’s your revolutionary idea that will make people stand up and cheer, fellow innovator?

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