The Power of a Niche for Architects
Helen Butcher has found her niche, and shows us the power of a niche for architects and other professionals who want to make
Continue reading >All posts in "Architect Mindset"
Architects, Get Paid for Your Advice
‘Either the client follows your process for buying, or you end up following their process for not buying.’ I had a
Continue reading >How Architects Can Be Creative in Marketing
iWatch is cool. What’s more, Apple has done something that architects need to do … inspiration for how architects
Continue reading >How to Create Marketing Videos for Your Architecture Firm Website
Has your marketing stalled? There's a common reason why and I'm going to put it out there. Being a perfectionist is
Continue reading >Should Architects Lower Their Fees? (The Low Price Guy)
Should architects lower their fees? Today, I'm going to answer a question asked by one of my AMI architect clients. “Should
Continue reading >How Do Architects Differentiate Services?
How do architects differentiate services? Easy! A current AMI client asked this question and I wanted to take an opportunity
Continue reading >Architecture Competitions: Worth It?
Architecture competitions. With two words, there is usually one of three reactions from architects –irritation, excitement
Continue reading >Reverse Selling For Architects: The Mindset Challenge
Hi Architects! Don't lose out on another big project. Next time, follow the Reverse Selling for Architects strategy and you'll
Continue reading >Market Your Firm like Maya Lin
Today we celebrate the impact of women in architecture with a profile on Maya Lin. Did you know that 31 percent of architects
Continue reading >Win More Architecture Projects With This Selling Secret
Win More Architecture Projects Starting Right Now Ever get frustrated when someone else is hired for the project, even though
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