Do This Sooner Rather Than Later
When snow falls in spring, you must implement the right client attraction techniques (or suffer the consequences).
Continue reading >All posts in "Selling"
Lessons from France, Part 1: Sell Like a Church
My family is calling France home for 3 months. How? Find out how we ‘sell like a church' in this video.
Continue reading >How to Make Money in Architecture (Fast)
Watch this video for the secret strategy to increase everything for your firm — income, satisfaction, reputation.
Continue reading >What’s So Bad About Money?
Community is the driving force for our architects. What makes your world go round?
Continue reading >#1 Secret: How to Price Architecture Services
Did you know that 30% of clients will take you up on your higher-priced option offer if it makes any sense at all?
Continue reading >Discover How James Sizer Added $64,206 To His Architecture Firm
Watch this video to see why I crowned James Sizer the King of the LCC.
Continue reading >Avoid ‘Box Men’ of Your Market
To follow the 80/20 principle in architect marketing, we need to avoid the people who just want freebies.
Continue reading >Who Controls Your Sales Process?
Do you follow the client’s process, or get your client to follow your process?
Continue reading >Hostage Negotiation Secrets
A few years ago, I was asked to train Police Hostage Negotiators. But what does this have to do with architects?
Continue reading >Bring Home the Bacon (Lessons from Mexico, Part 2)
How do you explain the design process to clients? It's like translating a foreign language. Here's another lesson my wife
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