Do This Sooner Rather Than Later

Remember when we were in Chicago? Snow in spring is pretty common there, but not for me the kiwi.

Snow's beautiful, and not really a problem if you've got the right tools — a heavy jacket, an insulated hat, and a shovel. With those things, you can last for 6 hours outside, no problem.

But if you're out there in a t-shirt, you're in trouble.

Let's bring this to the sales and marketing world … your firm is alright when it's warm outside. However, when snow falls in spring, that's when you need the right client attraction techniques — or get snowed in and suffer the consequences.

Beyond referrals and word of mouth, do you have systems in place to attract clients immediately?

If you don't, find a way:

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