The Cure For Mistaken Identity
If you are going to be a champion, you have to think like one first.
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About the author
Richard Petrie
Richard Petrie is the world's leading architect marketer.
The Label That Enables Your Fable
Have you created a powerful backstory for your architecture firm yet? Watch Mona Quinn's video to learn how to craft the
Continue reading >‘People buy on emotion and justify with logic’
Struggling to communicate your value? Learn how to feel heard and appreciated by your clients.
Continue reading >Get your foot off the brake
Scared to take a risk? Learn this valuable lesson from race car driver Jeremy Clarkson.
Continue reading >Setting 2020 Goals? Change your life with these 3 questions.
Welcome to the Roaring (20)20s! What is your new year's resolution? Today I'll give you the tools needed to get started.
Continue reading >‘This won’t work for me!’
Cathi was wrong. You CAN be paid to provide a valuable service even when others provide free advice.
Continue reading >The Four Gears of Persuasion
Do you sell sustainable design or any other type of service goes above and beyond?
Continue reading >The Power of ‘NO’ for Architects
Every moment you waste chasing low fee projects is time you cannot invest in chasing your dream jobs.
Continue reading >Bad Hair Lady’s ‘Rules Of The Road’ (Part 2)
Before the contract, practice tough love. Get your client to sign your “Rules of the Road.”
Continue reading >Bad Hair Lady’s ‘Rules Of The Road’ (Part 1)
Do you bring out the contract and close the deal? Not yet. You're missing out on the part that will make YOUR life easier.
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