Positioning Candy as a Healthy Snack
Ah, candy. Lollipops, tootsie rolls and peanut butter cups. In the U.S., kids get all they can grab at Halloween. Trick or
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About the author
Richard Petrie
Richard Petrie is the world's leading architect marketer.
The Fastest Marketing Blog You’ll Ever Read
The world loves speed. That’s perfect for a marketing blog because usually the differentiators are either better, faster,
Continue reading >Stop Making Other People Rich
As you know … not all actions give us the same return on our investment. Marketing beats almost anything else if you are
Continue reading >This Time, Let’s Keep Score
Why your clients need you … and your Needs and Options Review for architectural projects. Did you ever play the game
Continue reading >How Steve Jobs Hooked Us
A genius named Steve Jobs changed the world on June 29, 2007. Wearing his characteristic black turtleneck, blue jeans, and
Continue reading >Who’s Your Target Audience?
Find out how architects can find the right people to network with in this marketing story … A lesson from Target also
Continue reading >The Power of a Niche for Architects
Helen Butcher has found her niche, and shows us the power of a niche for architects and other professionals who want to make
Continue reading >Architect Branding Raises Your Value
Architect branding matters. Here's why you should be a sucker for the brand … When my wife and I went to New York last
Continue reading >Architects, Get Paid for Your Advice
‘Either the client follows your process for buying, or you end up following their process for not buying.’ I had a
Continue reading >How Architects Can Be Creative in Marketing
iWatch is cool. What’s more, Apple has done something that architects need to do … inspiration for how architects
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