This Time, Let’s Keep Score
Why your clients need you … and your Needs and Options Review for architectural projects. Did you ever play the game
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About the author
Richard Petrie
Richard Petrie is the world's leading architect marketer.
How Steve Jobs Hooked Us
A genius named Steve Jobs changed the world on June 29, 2007. Wearing his characteristic black turtleneck, blue jeans, and
Continue reading >Who’s Your Target Audience?
Find out how architects can find the right people to network with in this marketing story … A lesson from Target also
Continue reading >The Power of a Niche for Architects
Helen Butcher has found her niche, and shows us the power of a niche for architects and other professionals who want to make
Continue reading >Architect Branding Raises Your Value
Architect branding matters. Here's why you should be a sucker for the brand … When my wife and I went to New York last
Continue reading >Architects, Get Paid for Your Advice
‘Either the client follows your process for buying, or you end up following their process for not buying.’ I had a
Continue reading >How Architects Can Be Creative in Marketing
iWatch is cool. What’s more, Apple has done something that architects need to do … inspiration for how architects
Continue reading >Why Should I Hire You? (How to Answer This Critical Question)
If you want to drive a better car then you need a fast clear persuasive answer to this question … ‘Why you?’ Behind
Continue reading >How to Create Marketing Videos for Your Architecture Firm Website
Has your marketing stalled? There's a common reason why and I'm going to put it out there. Being a perfectionist is
Continue reading >Find Your Fish, Ideal Clients in Architecture
Today I’m coming from the Hamptons … where the Kennedys used to come for their weekends. Rich New Yorkers still
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