Why Should I Hire You? (How to Answer This Critical Question)
If you want to drive a better car then you need a fast clear persuasive answer to this question … ‘Why you?’ Behind
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About the author
Richard Petrie
Richard Petrie is the world's leading architect marketer.
How to Create Marketing Videos for Your Architecture Firm Website
Has your marketing stalled? There's a common reason why and I'm going to put it out there. Being a perfectionist is
Continue reading >Find Your Fish, Ideal Clients in Architecture
Today I’m coming from the Hamptons … where the Kennedys used to come for their weekends. Rich New Yorkers still
Continue reading >The Packaging Secret that Helps Sell Architectural Services
Burgers can help you sell architectural services. What do Shake Burgers and your design business have in common? At
Continue reading >The In-Demand Architect: Eliminate Competition to Become #1 In Your Market
Learning how to become an in-demand architect could be the most powerful information you’ve ever received. If you implement
Continue reading >Should Architects Lower Their Fees? (The Low Price Guy)
Should architects lower their fees? Today, I'm going to answer a question asked by one of my AMI architect clients. “Should
Continue reading >How Do Architects Differentiate Services?
How do architects differentiate services? Easy! A current AMI client asked this question and I wanted to take an opportunity
Continue reading >A Tip For Dealing With Difficult Clients
When it comes to working with potential clients, implementing terms and conditions for architectural services is crucial.
Continue reading >Architect Client Consultation: Road To The LCC
What is your process when meeting with a potential client for the first time? When a potential client asks you to make a
Continue reading >Architecture Competitions: Worth It?
Architecture competitions. With two words, there is usually one of three reactions from architects –irritation, excitement
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