When You are the Second Architect
Why bid on this project? Identify these 3 red flags before you decide.
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About the author
Richard Petrie
Richard Petrie is the world's leading architect marketer.
Hostage Negotiation Secrets
A few years ago, I was asked to train Police Hostage Negotiators. But what does this have to do with architects?
Continue reading >How do I get a client’s budget?
“How do I get a client's budget?” Read on for the answer according to Mastermind members.
Continue reading >Why We Are Different: Great Example of Return on Design
Learn how to justify the way you work with a clear visual. Drive your point home.
Continue reading >The Power of Small Thinking (and Problem with Dreaming Big)
My first marketing business was with a guy named Hamish who set unbelievable targets.
Continue reading >Pitching Design To An LCC Client
Architects who sell an LCC report land contracts more than 90% of the time.
Continue reading >No Such Thing as a Fair Share for Architects
Get the formula right. Then your school of fish will swim right up to your shore.
Continue reading >How to Get Over the Facebook Ad Slump
‘Facebook advertising is not working anymore. What can you suggest?’
Continue reading >Time to ‘Architect Your Life’: Set Business Goals for the New Year
Drifting? You don’t have a goal. All of this effort feels like more work to you but for no reward.
Continue reading >How to Be the Most Productive Architect
‘It’s not what you know, it’s what you consistently do that matters.'
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