Time to ‘Architect Your Life’: Set Business Goals for the New Year
Drifting? You don’t have a goal. All of this effort feels like more work to you but for no reward.
Continue reading >
About the author
Richard Petrie
Richard Petrie is the world's leading architect marketer.
How to Be the Most Productive Architect
‘It’s not what you know, it’s what you consistently do that matters.'
Continue reading >My #1 Strategy to Attract Clients to Your Architecture Firm
Let’s assume you do stellar work. Then I'll let you in on a little secret that will attract clients who appreciate you...
Continue reading >Secret of the Red Shirts
Today I bring you a secret so powerful, it can work a profound change in every area of your life.
Continue reading >Build a Great Reputation (Lessons from Mexico, Part 5)
To build a great reputation for your architecture firm, first you've got to climb.
Continue reading >Climb Your Pyramid to the Sun (Lessons from Mexico, Part 4)
Attract the best clients for your architecture firm, clients for whom money is not the #1 concern.
Continue reading >Your Reputation Precedes You (Lessons from Mexico, Part 3)
Marketing for architects involves positioning yourself at the top of the power pyramid. It matters because, often, your reputation
Continue reading >Bring Home the Bacon (Lessons from Mexico, Part 2)
How do you explain the design process to clients? It's like translating a foreign language. Here's another lesson my wife
Continue reading >Overcome Client Objections with Frequently Asked Questions (Lessons from Mexico, Part 1)
During my travels in Mexico, I realized another way to overcome client objections with Frequently Asked Questions. I shouldn’t
Continue reading >Positioning Candy as a Healthy Snack
Ah, candy. Lollipops, tootsie rolls and peanut butter cups. In the U.S., kids get all they can grab at Halloween. Trick or
Continue reading >
Page 9 of 17