How to Get Over the Facebook Ad Slump
‘Facebook advertising is not working anymore. What can you suggest?’
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About the author
Richard Petrie
Richard Petrie is the world's leading architect marketer.
Time to ‘Architect Your Life’: Set Business Goals for the New Year
Drifting? You don’t have a goal. All of this effort feels like more work to you but for no reward.
Continue reading >How to Be the Most Productive Architect
‘It’s not what you know, it’s what you consistently do that matters.'
Continue reading >My #1 Strategy to Attract Clients to Your Architecture Firm
Let’s assume you do stellar work. Then I'll let you in on a little secret that will attract clients who appreciate you...
Continue reading >Secret of the Red Shirts
Today I bring you a secret so powerful, it can work a profound change in every area of your life.
Continue reading >Build a Great Reputation (Lessons from Mexico, Part 5)
To build a great reputation for your architecture firm, first you've got to climb.
Continue reading >Climb Your Pyramid to the Sun (Lessons from Mexico, Part 4)
Attract the best clients for your architecture firm, clients for whom money is not the #1 concern.
Continue reading >Your Reputation Precedes You (Lessons from Mexico, Part 3)
Marketing for architects involves positioning yourself at the top of the power pyramid. It matters because, often, your reputation
Continue reading >Bring Home the Bacon (Lessons from Mexico, Part 2)
How do you explain the design process to clients? It's like translating a foreign language. Here's another lesson my wife
Continue reading >Overcome Client Objections with Frequently Asked Questions (Lessons from Mexico, Part 1)
During my travels in Mexico, I realized another way to overcome client objections with Frequently Asked Questions. I shouldn’t
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